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Equadoor at a glance:

A provider of e-business solutions and implementation to the B2B and B2C arenas combining marketing and information technology.

A multi-talented team differentiated by their commitment to

  • long-term partnerships;
  • tailor-made solutions based on
  • detailed needs assessments,
  • quality as a basic business strategy and
  • intelligent utilisation of technological advancement.
  • A multiple-method approach constructed around the nature of the assignment; the needs of clients’ customers and markets, and the corporate culture within the client’s organisation.
  • The optimal employment of Process Elements such as
    • Information Design;
    • Interaction Design;
    • Graphic Design;
    • and Design Technologies.
  • Solutions that include

Equadoor Web Design & Marketing Services is committed to provide e-business solutions and implementation through innovative application of marketing and information technology to clients in the business-to-business and business-to-consumer arenas alike.

The company brings together a combination of skills in Information and Marketing Technology to launch its customers’ business plans into the realm of e-commerce and has, since 1997, based its success on the formation of long-term relationships with clients and a deep understanding of their needs.

Differentiators

Pivotal to the Equador success story is the company’s emphasis on

  • long-term partnerships with its clients. These are rooted in comprehensive
  • needs assessments, conducted on individual bases and followed by the design of
  • tailor-made solutions aimed not only at meeting individual needs, but indeed at exceeding them.

Quality as a strategy

Equadoor regards quality as a strategy, as a fundamental business ethic. In the competitive world of e-business, the company offers its clients the full benefit of technological advancement.

Staying Ahead

Always abreast of and ready to implement the latest developments in cyber technology, Equadoor creates premier e-business solutions through innovative application of communication, information and marketing technology.
This is achieved in line with the company’s business approach and philosophy, both of which place at the forefront client service and satisfaction.

The Method

The realisation of clients’ needs starts with aligning the diverse talents the company has at its disposal to interface not only with the client’s requirements, but also with their corporate culture per se.

No single methodology is employed.

Instead, the company implements as many methodologies as are required to provide the Perfect Solution, always taking cognisance of

  • the nature of the assignment,
  • the needs of clients’ customers and markets, as well as of the
  • corporate culture within the client’s organisation.

In this way, the Equadoor team, equipped with its Multiple Methodology Approach and a skills pool finely attuned to the client’s needs, steadily advances along a strategy both understood and approved of by the client and, in terms of budget, target and deadline, comes up trumps time and again!

As designers co-operate with the development team and the client, as crucial decisions regarding site structure, navigation, brand consistency and aesthetics are made involving all stakeholders in the creative process, sophisticated sites result that effortlessly lead the end-user through the interactive experience.

The Elements of Method

In line with its stated Differentiators, Equadoor meticulously guides each individual assignment through a series of stages, the number and sequence of which are determined by the specific needs of the client.

These Process Elements include

  • Information Design;
  • Interaction Design;
  • Graphic Design; and
  • Design Technologies.

Information Design
Before embarking on new projects, experienced designers carefully examine and architect the navigation of the projects and the relationship between the content components.

Interaction Design
This Process Element examines the relationship between the end-user and the project interface. As the interface is developed, new ways are explored to promote the client's unique brand or business essence, engage the user and to elucidate the content of the project.

Graphic Design
During this phase, the project takes on form, colour and texture, acquiring a ‘look and feel’, a definitive personality.

Design Technologies
Equadoor constantly strives to incorporate the latest technologies into their projects in an appropriate and meaningful way.

In doing so, however, the company does not compromise objectivity: So, for example, a proposal to incorporate emerging technologies into a solution would never be laid to table without an objective look at possible disadvantages - potential benefits such as increased interactivity and brand experience would always be weighed against realities such as limited bandwidth ...

The Team

Equadoor consists of a dynamic team with extensive experience and qualifications in the fields of marketing, web design, graphic design and programming. It is a team committed to excellence in service and creating new avenues of business opportunity for its clients.

© 1997 - 2008. Equadoor Web Design & Marketing Services.

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